Every business needs to communicate to reach its audience. Organizing an event is an effective way to reach a specific goal for a targeted audience.

This audience is divided into three branches: consumers or potential customers, the media and members of the company. To succeed in its event communication, no rule is engraved in the marble, for you to be innovative and stand out!

The important thing is to define your target audience, as well as your objectives (the sale of a product, the promotion of your company, the development of your foundation, convince new investors or sponsors, etc.).

Depending on your choices, three major types of events are possible:

Festive events. These are parties or ceremonies organized as part of an inauguration or commemoration, where we can for example invite the press.

Didactic events . For example conferences or debates, congresses or conventions. For the latter, the invited public is composed of employees or employees of the company. (See our article on internal communication).

Commercial events. For example the organization of events or participation in a trade show. In this case, the privileged public will be the future customers or consumers.


Once you have defined your goals and audience, it’s up to you to choose or imagine the right event. You can do this by calling on a communication agency or launching yourself directly into the organization that needs to be measured. You will need to choose a frame, static or dynamic, in which you will create a place of meeting, meeting and exchange.

An event is also the way to formalize the identity of your company, to give it a face and a voice, to create an atmosphere in its image. The stakes are high, and “organizing an event is an event in itself” according to Mathias Lucien Rapeaud, expert in communication.

Organize an event, it is indeed invest time, energy and means for weeks, even months, for a sometimes very short operation. To optimize your event communication and to make it a part of time (strong economic and media benefits for the company), the use of singapore event videography is an essential means.


The singapore event videography can serve three major purposes during an event:

Energize the event. Used at the heart of the event, the singapore event videography reinforces or illustrates what the speaker is saying during a conference or presentation. It is therefore a way to make a speech more dynamic, visual and percussive.

Capture the event. Broadcasting an event live over the internet thanks to streaming makes it possible to reach a wider audience and to interact instantly with Internet users thanks to social networks.

Extend the event. Real soundbox of an event, the singapore event videography ensures its extension in space and time. Short accomplishments can summarize the event, focus on a particular moment, or value the presence of guests, such as celebrities or influencers.

The “podcasts” or interviews of these “guests” are viral videos that can be taken and commented on other sites or networks.

You now know more about event communication, sustainability, the types of possible events and the use of video in this context.