Surely you must have already heard that video is the medium of the future. While some studies suggest that video will be responsible for 80% of online traffic until 2019, many entrepreneurs are afraid to start using this medium to disseminate their products, either due to lack of knowledge or simply for fear of doing bad work. For many it seems to be a spooky job, but, in reality, making a good video is simpler than it seems. And to help you, we prepare this text with several tips so that you begin to venture in front of the cameras and create a pleasant content and, the main thing, relevant to your audience.
The three moments of the production of a video
Before producing any video, you first need to understand that this process is divided into three stages: pre production, production and postproduction.
If you follow the news about movies, you have probably heard these terms before. Are we going to know a little about each of them?
- Pre Production: it is the planning and everything that implies the preparation for the recording of the video.
- Production: it is the moment of the recording, when you put into practice everything you have prepared the previous days.
- Postproduction: is the stage of editing and finalizing the video, when you make the necessary adjustments to leave everything working perfectly.
Each stage is very important in the process of making a good video, so we will detail each of them and give several tips to make you great from now on.
Pre Production: the most important moment to make a good video
Many people do not take the pre production part seriously and, in the end, are disappointed with the result. To avoid this type of frustration, always remember to pay special attention to each of the stages that we will list below.
What is the purpose of the video?
To know how to carry out a good video you have to first define what your goal is with that content: generate more leads? Convert sales ? Increase your authority?
Understanding the result, you expect from the video makes it easier to find the best approach to it.
Who is the recipient?
Who is the target audience of my video? What kind of content does that person normally consume or what problems do they face? These questions are essential to create videos aligned to the needs of the viewer and be more assertive in your proposal.
If you still do not know who the ideal viewer for your videos is, we recommend that you analyze your channel on YouTube or from your customer base to map this profile.
What is it about?
Next, you need to keep in mind what you are going to record and how you are going to do it. To do this, think about a script of what is important to say or questions for an interviewee, if you have one. This script will help you to record more objectively and facilitate the entire post-editing process, in addition to leaving the video more clear and attractive to whoever is watching it.
The script is just a description of everything that will happen in the course of the video and provides conversations, images and visual resources that you will use to transmit your message.
A valuable suggestion is always to print the script to facilitate recordings. You can leave it stuck in some point of easy visualization, for example, and even make a circle in the key words, to remember the topics whenever you need it.
Also try saving the script in the cloud, like in Google Docs, and leave it open on your mobile. This makes it even easier to share with whoever is on the other side of the camera, recording or assisting you. With the script in hand it is much easier for the person to help you achieve better results.
What is the ideal recording location for the video?
Your next step, in the preproduction stage, is to define what will be the place where it will be recorded.
Try as much as possible to choose a place where you can have greater control over the interference of external noise, because the audio quality will be higher.
Avoid crowded places and with a lot of movement, near works or with a lot of traffic, for example. And if you can find a place that combines silence and a pleasant atmosphere, even better. After all, the appearance of the video is also an aspect to consider.
If the stage is your house, it is best to record in front of the walls of solid color (without wallpaper, and preferably in darker tones).
What precautions are necessary regarding lighting?
Then, keep in mind the chosen time to make the recording. Natural light is an important ally when making a good video, and you should try to use it to the fullest.
A place that is very beautiful, but that has little light, may not be as interesting as a decent place with lots of light.
There are also some schedules that you should keep in mind when planning your recording.
The natural light of when the day begins, from 6 to 8, is usually a more golden light, with the sun lower. This type of light helps to give a very interesting look to your video. From 8 to 11 in the morning, even with the sun stronger and the light clearer, there are still less hard shadows, becoming an interesting option.
Also, you also get an interesting light from 14 to 17. In this schedule you get a similar scenario with the beginning of the morning, allowing a good lighting for your recordings.
After 5 pm, the twilight begins and the day darkens quickly.
So, be careful with the recordings in that period, because you can stay without lighting and have to close the job halfway.
Finally, avoid the time of 11 to 14 hours, approximately, to get a good video. In that time, we have the well-known midday sun, with harder and more marked shadows, which creates shadows in the eyes and leaves a worse image.
Even if the recording environment is well lit, the camera cannot capture all the light, which can give less sharp or grainy images.
Meanwhile, artificially illuminated environments are more predictable. You can identify, for example, when it is possible that an overexposure to light occurs, if the color is uniform and, when not, you can solve that only by changing the equipment of place.
Logical that a lighting with professional aspect requires investment in equipment, but do not worry because you will not need to spend a fable of money to build scenarios like those of Star Wars!
There is a very simple configuration of lights that can be used for most situations. As in the next image, you will need three points of light: two in front of the presenter or interviewee, one on each side, and a third behind, as a backlight.